Your dream audience is calling.
And they wanna buy from you.
Strategic
conversion copy
for
digital entrepreneurs.
You bring the goods every single day…
but are you really communicating your value?
Great messaging’s rooted in strategy, but building that is hard when so many brands are saying similar things.
So how do you cut through the noise?
A professional writer (aka a second set of eyes!) can help, but handing your voice over to someone else can feel scary.
Maybe you’ve hired a copywriter in the past but didn’t see yourself at all in their work.
Or you’ve been stringing sentences together yourself for waaay too long and you’re a lil’ nervous about handing the spoon to another cook…
…so what’s a motivated and results-ready digital entrepreneur to do?
Writing content, a sales page, or an offer that stands out from the crowd isn’t easy. And it’s even harder when you’ve got a launch coming up and you’re worried about things not converting.
But just like a great Caesar salad shines with the freshest romaine and the crunchiest croutons – (and maybe a few white anchovies if I’m cooking dinner for you) – effective messaging and a solid, streamlined strategy takes work (no digging in the crisper and using just any old veg).
And it’s hard to do all that work by yourself.
“Jess saved me HOURS of editing time.”
I was spending WAY too much time overthinking my words and nitpicking my copy, and nothing was actually getting out to my audience.
Working with Jess on my copy was a game-changer. Jess saved me hours of editing time and delivered more than I could have imagined!
I've never worked with anyone in this capacity and looking back, I could have saved myself so much stress had I worked with her sooner.
Chassie Bell, Brand Strategist and Designer
Hi, I’m Jess — your new copy sous chef.
I’m a recipe developer by day (try my Green Goddess Chicken on Buzzfeed!) and by night I write conversion copy and build pre-launch strategies for goal-oriented digital entrepreneurs and course creators who are on a mission to scale fast.
You might have seen my work in messaging for brands like Mastercard and Starbucks, spotted me live-blogging Olympic content for Canadian Broadcasting Corporation (CBC), or even stumbled across the digital copy for CBC’s food and lifestyle shows where I’ve slipped in and out of the voices of different brands.
Needless to say, I’m no stranger to wielding new voices — it’s practically second nature at this point.
After years of working in journalism and brand messaging — and teaching social media strategy and food marketing in Toronto’s colleges — one thing has always remained crystal clear.
The key to great messaging is YOU.
So whether it’s identifying a secret ingredient in the kitchen, pulling out a story from my students in class, or pin-pointing what’s missing to take your copy from 80 to 100…
…I know how to bring order and clarity so that when your ideal client finds you, they’ll say “you are for me”.
(Cue “We’re going to be friends” by The White Stripes.)
Let’s connect your secret sauce (hint: it’s part personality and part strategy!) and bring it to the surface together, shall we?
“Jess is now my go-to copywriter for adding personality and relatability to my copy.”
“I didn't know what storytelling elements I wanted to inject into my About page. And I couldn't figure out how to show off my credibility and make it more relatable.
Jess’ edits helped pack my page with personality and storytelling in a way that I’d never thought about before. Jess is now my go-to copywriter for adding personality and relatability to my copy. Her writing is phenomenal.
Tori Autumn, Conversion Copywriter and Email Strategist
Want to work together?
Here's how:
-
Copy Audit
Perfect for new and seasoned entrepreneurs
Give your copy a fresh makeover with a professional edit, so that you can feel confident your words are clear and that the communicate authentically — without watering down your message:
Your investment: $297
-
Sales Page Glow Up
Perfect for new and seasoned entrepreneurs
Unscramble the words on your sales page without the price tag! I’ll write the hardest parts on your page so that you gain confidence knowing your page is optimized to sell.
Investment: $800
-
Done-For-You Sales Page
Perfect for scaling entrepreneurs
You’ve already sold your offer, and now you’re ready to boost conversions. Get a sales page that does the selling for you. Includes research and strategy.
Your investment: $2000
Don’t let me tell you about the results I get for clients. Hear it from my people…
“Jess made my copy come alive by helping me find a more casual, authentic, and humorous tone.”
“Before working with Jess, I would describe my copy as boring. I was waaaay too formal, boring, and science-y.
Jess read through my website and helped my copy come alive by helping me find a more casual, authentic, and humorous 'tone'. She gave me my copy wings!
Asia Hagel, Functional Nutritionist and Lifestyle Coach
“I was all over the place before getting Jess’ expert eyes on my copy.”
She helped me find my voice and
gave my writing focus.
Jess knows her craft and helped
me fine-tune my writing
so beautifully, while still keeping it real and relatable.
Lorilyn Bleckmann, Certified Health Coach
Have a different question about working together?
Drop me a line!